Since Callaway made a major investment to upgrade their ball making facility, they are better able to control every step of the manufacturing process from start to finish, which is clearly evident in their new Chrome Soft, which have a new core formulation, as well as, cover pattern. Callaway Golf has improved its position in the golf ball market over the past few years becoming a solid number two behind Titleist. To help close the gap further and tackle the fact their top-of-the-line model lacked consistency, Callaway made a $50 million dollar investment in their Chicopee, Massachusetts manufacturing plant. The outlay seems to have paid off with big dividends for the average golfer. The latest Chrome Soft trio have a very low “concentricity offset,” a fancy way to say the ball’s core and outer layers are perfectly centered to improve their ability to deliver the performance, with the highest level of consistency. An off-center core will exaggerate the curvature of a hook, or slice making a controlled trajectory unlikely, plus result in less distance. Callaway’s Fast Facts Titleist AVX Golf Ball – Three-piece premium category ball – Cast urethane elastomer cover – Spherically tiled 348 catenary dimples – High flex mantle – New variable hardness core – Available in White, or Yellow – MSRP, $44.99 dozen so-called catenary tiling, to help produce a piercing lower trajectory. “All components of a golf ball are connected when it comes to performance,” said Mike Madson, Director of Aerodynamics and Research Engineering, Titleist. “When we set out to increase distance and enhance greenside spin, we looked at every layer of the golf ball for improvements. New AVX includes improvements to the core formulation, cover and aerodynamics. The dimple pattern is an area of constant innovation. We continuously design and test new dimple configurations so we can match an aerodynamic pattern specific to the golf ball construction. With AVX, the 348 catenary dimple pattern is optimized specifically for the low flight window of AVX to produce maximum distance.” The AVX is more proof that Titleist continues to search for the perfect combination of control and distance for every skill level of golfer. Callaway Chrome Soft Introduces 3 New Models in 2022 Indiana Golf Journal
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