Indiana Golf Journal November 2022

Stare at golfers’ feet and there’s a good chance you see shoelaces saluting the colors of Indiana University, Purdue, the Colts and the Pacers. Whiskers is America’s foremost designer and manufacturer of men’s and women’s premium shoelaces sold a la carte. Laces represent an accessory that adds just the right amount of color pop and patterns to wardrobes. Whiskers golf-specific shoelaces come super close to colors regularly donned by fans of our beloved Hoosier state sports teams. Talk about a new, fun way to celebrate your allegiances while The Hoosier State is All About Whiskers Golf Shoelaces By Rich Katz traversing four-plus miles, tee to green, for fourplus hours per round. “A lot of our customers reside in Indiana,” says Kyle Groth, Co-Founder and CEO of Whiskers. “They’re not only sporting golf shoelaces representing their favorite home-state teams and schools; they’re also collecting dozens of other Whiskers colors and patterns.” Groth is an entrepreneur in the spirits business, but he stepped into (pun intended) the laces business as a fluke of sorts. Four years ago, while readying for a wedding, he snapped a shoelace. The only Indiana Golf Journal

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