replacement he could find was the cheap, inferior variety carried in a local drugstore. Groth saw an open lane to create a business that “upscaled” the lace offering. He studied the category with a proxy to the growing popularity of premium-made, colorful socks. He teamed up with Mike Gossett, a veteran product creator for Nike and Crocs and, voila, Whiskers was born. While the company is big in dress and casual shoes, sneakers and boots categories, its push in golf is masterful. Anchored by a “do as the pros do” theme, Whiskers boasts more than 100 PGA and LPGA Tour players and caddies noticeably wearing its laces. This includes major winners and perennial Ryder Cup and President’s Cup stars weaving Whiskers into their FootJoy, adidas, Nike and ECCO kicks. Whiskers laces are also darling gifts for golfers in tournaments and outings in Indiana, as well as nationally. These colorful laces are perfect for swag bags. Lacing up takes approximately three minutes and the resulting splash of flash injects personality to even the dullest of footwear. Match the lace color with your shirt and perhaps Milan runways are in your future. Unlike buying the latest-and-greatest $500 driver which technology will likely render antiquated in six months, Whiskers’ fabrications mean the laces are built to last. They’re affordable and come in more than 70 colors and patterns. Find out more at: www.whiskerslaces.com. This is how the game should be played. Ambitious challenges. Stunning views. An old-school Donald Ross layout, and Pete Dye’s modern gem. It all comes together at the Midwest’s favorite golf destination. frenchlick.com/golf • 888-936-9360 Just the way golf intended. Management reserves the right to cancel or modify any event without notice. Must be 21 years or older to enter the casino. Gambling Problem? Call 1.800.9.WITH.IT or text INGAMB to 53342!
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