ladies launched ‘Fore the Girls’ to fill a market gap in women’s and girl’s golf clothing with the goal to provide colorful, comfortable, and flattering golf clothing options for women and young girls. Growing up, Henderson and Wentz noticed that there were few clothing options for women and girl golfers. Many pro shops had small clothing sections for women and young girls, and the options were often very limited and unappealing. Sometimes they sold super unflattering garments that were too boxy or long, and other times there were not enough appealing color options. ‘Fore the Girls’ resolves that issue by offering a variety of fashionable garments for golf-related activities and events. Last year, Henderson and Wentz worked on building the business and brand before the launch. Since they are first-time business owners, they took baby steps along the way to successfully check off business-related tasks that needed to be completed before the launch. They planned and designed their own hat -- The FTG Blossom Bucket Hat -- with the help of a Purdue fashion student, Anna Mariacher. They designed their own website and created a tech pack. When orders are received, they package and fulfill the orders themselves. They also plan, design, film, and edit all their marketing materials. Another large component to the brand is their work in social media. Both Henderson and Wentz post beginner golf tips, golf fashion tips, and will post many insightful golf-related videos in the upcoming months to encourage all female golfers to enjoy the sport in both competitive and recreational environments. In the U.S., women’s and girls’ golf is also growing rapidly, based on figures from the National Golf Foundation. Right now, ‘Fore the Girls’ is selling the FTG Blossom Bucket Hat which has a hidden agent for a ball marker. These hats come in two different styles, are washable, adjustable, and are available in three colors: white lily, pink peony, and blue poppy. At the end of the summer, Fore the Girls plans to come out with a golf dress for women and young girls. The dress will have very flattering elements including shape-wear, and comfortable,
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