Indiana Golf Journal September.indd

Artificial Intelligence Is Changing Golf By Brian Verdugo We are witnessing an artificial intelligence (Ai) revolution in our everyday lives. Some people are excited, while others are skeptical and concerned about a future dominated by machines. Even if you’re not ready to adopt the technology – it’s a good time to start wrapping you arms around the topic, as Ai is poised for an even bigger impact in the years to come. The golf industry is currently adapting to the use of Ai and will come to depend on it even more in the future. The current widespread conversation about Ai evokes memories of Cloud-based technology going mainstream two decades ago with similar concerns about data security, access permission and storage. Media misconceptions surrounding the technology created widespread concerns for business and individuals. Early on, people didn’t fully grasp what was taking place and how cloud technology would ultimately change their lives. There is a huge difference between true artificial intelligence and the chatbot technology that 99.9% of business and individuals currently state they use; the latter reliant on preprocessed, template-dependent systems and algorithms that process human interaction and direction for a response. Processing is a better term used than learning. Most solutions currently in market are not true artificial intelligence. Ai is already playing a huge role in the pharmaceutical industry. Medicines are being developed for Alzheimer’s, lymph cancers, inflammatory disease and many more, up to this point, incurable diseases. Deploying this technology helps streamline diagnoses and efficiencies in clinical outcomes sometimes in a matter of weeks or months, not years. Ai

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