LIV’s Impact Although LIV seems to be an insignificant competitor for television time, the fact that several big names have jumped to the rival league and are absent from PGA Tour broadcasts is having a negative effect on the PGA Tour viewership. Golfers want to see Jon Rahm, Bryson DeChambeau, Brooks Koepka, Cam Smith and Dustin Johnson battling for PGA Tour hardware. That coupled with the mass golfing public disturbed by the money-grubbing of professional golfers has contributed to the reduced viewership. Also, failed negotiations, plus the ongoing tensions between the PGA Tour and LIV have led to viewer apathy. Golf fans are more divided than ever about the game.
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