Columnist: Ed Travis
Off the Fringe: Recent Happenings In Golf
By Ed Travis Scottie Bounces Back at River Highlands Scottie Scheffler, after nearly missing the cut at the U.S. Open and struggling for 72 holes on Pinehurst’s greens, put the T-41 finish behind him. He hadn’t played like world number one at Pinehurst and admitted as much in post tournament interviews, but he turned […]
Callaway Paradym Ai Smoke Triple Diamond MAX Driver
By Ed Travis Callaway has expanded the Paradym Ai Smoke family with the Triple Diamond MAX Driver, a 460cc clubhead model, which the company claims has better workability. The low-spin Triple Diamond driver has been a favorite of touring professionals for the past several years and was used by Xander Schauffele for his win last […]
Three New SQAIRZ Performance-Based Golf Models for 2024
By Ed Travis SQAIRZ Golf Shoes square-toe construction was first introduced at the 2020 PGA Show. Now just four years later the company has been one of the biggest success stories in the golf industry and are offering three new models for the 2024 golf season. They have even branched out into baseball shoes, worn […]
TaylorMade Qi10 Drivers Introduced
By Ed Travis TaylorMade Golf has introduced three new models in their Qi10 series, including the Qi10 Max with a MOI (moment of inertia), or resistance to twisting. The big news from TaylorMade this season is the extremely high MOI value of their new Qi10 Max driver, which is much greater than […]
Shot Scope Unveils My Strategy
By Ed Travis Since it was founded less than 10 years ago, Shot Scope based in Edinburgh, Scotland has been a leader in shot tracking and GPS applications. They now offer a new feature for their mobile app called My Strategy. My Strategy allows players prior to the round to plot out the […]
Tour Edge’s NEW Wedges & Improved Putters Help Lower Scores
By Ed Travis Tour Edge has enlisted the help of Bernhard Langer to create improved performance wedges and putters to help the average golfer lower their scores and enjoy the game more. Exotics Wingman Wedges by Tour Edge Tour Edge’s latest wedge series, the Exotics Wingman, have been two years in development […]
Shot Scope’s NEW PRO LX+
By Ed Travis Shot Scope, based in Edinburgh, Scotland, makes and sells a wide selection of GPS watches, laser rangefinders and GPS handhelds. With their new PRO LX+ they have combined a laser rangefinder with a GPS yardage device plus club and performance tracking—all in one package. They combined the PRO LX laser rangefinder […]
What’s OLD is NEW, TaylorMade BRNR Mini Is A Throwback
By Ed Travis Described as a throwback to 30 years ago, the TaylorMade BRNR Mini driver takes its look from the Ti Bubble 2 from the 1990’s, but combines the latest technology with an update to the 2019 and 2021 Mini Drivers. TaylorMade is the only manufacturer that has had a small headed […]
Jill Spiegel Takes Over at PGA Tour Superstore
By Ed Travis It’s been just a few months since Jill Spiegel took over the job as President of PGA Tour Superstores (PGATSS) and already her presence and leadership style are being felt. She succeeded Dick Sullivan, the former President, and Chief Executive Officer, who moved into the spot of Executive Chairman and […]
NEW Paradym Line From Callaway
By Ed Travis Callaway Golf’s new Paradym and Paradym X iron models are made with they are calling “Paradym Shift Construction” featuring a hollow body filled with urethane spheres and an AI-designed forged face. Callaway told me they targeted producing both “the best of ball speed and feel,” plus used “Paradym Shift Construction.” The […]