Columnist: Ed Travis
PXG 0311 Gen5 Club Family
By Ed Travis If you are looking to upgrade your old set of sticks that have been stuck in the corner of your garage over the winter, you may want to check out the new 0311 Gen5 club family, woods, hybrids, irons, from PXG. They have improvements over previous models that create faster ball […]
Rules Split Likely and It Creates Questions
By Ed Travis Golf’s ruling bodies, the USGA and The R&A, are just steps away from dictating that elite players (top amateurs and professionals) must compete with equipment different from recreational golfers. On March 16 the USGA and The R&A sent out a press release covering recent results in the Distance Insight Report. […]
Srixon’s Q-Star Tour Golf Balls: For Slower Swing Speeds
By Ed Travis Srixon’s new Q-Star Tour golf ball is targeted for players with moderate swing speeds, who are looking for the advantages of urethane cover performance, at less than premium price. An average golfer, with a swing speed under 90 mph, does not create sufficient impact on a 90, or 100 compression golf […]
Titleist & Callaway Continue to Lead the Golf Ball Market, With New Innovations
By Ed Travis Titleist Continues Superior Golf Ball Tradition With New AVX The 2022 version of the AVX golf ball from Titleist with changes to both the urethane cover and core, is now in its third generation. The AVX provides a soft feel, low spin, low trajectory alternative to the Pro V1 and […]
Women Are The Focus at PGA Tour Superstore
By Ed Travis PGA Tour Superstore (PGATSS), the largest golf-specific retailer in the U.S., continues to have record sales while expanding the number of locations and says clubs, apparel, and accessories specifically for women are an important focus to fuel additional growth. In an exclusive interview with PGATSS CEO and President Dick Sullivan, […]
Titleist Equipment Was Used By Most PGA TOUR Winners
By Ed Travis With two US Opens and two Masters Tournaments, thanks to the pandemic, not to mention an almost 51-year-old winning a major championship, the 2020-2021 PGA Tour season was certainly one that will long be remembered. Patrick Cantlay pocketed the most cash, with four wins, including the BMW Championship and the […]
Next Generation T-Series Irons from Titleist
By ED TRAVIS Titleist has replaced their current T-Series irons with four new models, including three for tour players and better amateurs, the T100, T100S, and T200, plus a game improvement model the T300. Titleist is calling the new T-Series irons “the next generation” and certainly can point to the previous models as being the most played on the PGA […]
Precision Pro: A Rangefinder With A Twist
By Ed Travis For the first time the PGA of America allowed rangefinders to be used at the PGA Championship on Kiawah island last month. Because of the possibility that balls may be hit into areas not previously measured, tournament organizers felt using the devices would speed up play. Precision Pro, a leader […]
$40 Million Player Impact Bonus Affects Fans
By Ed Travis After Golfweek revealed the new popularity-based bonus plan for PGA Tour members most comments were focused on the players and made the point that undoubtedly Tiger Woods would be at the top of the list. This $40 million social media popularity contest will also affect fans, but opinions have been scarce concerning how they, […]
Especially for the Ladies: Callaway’s REVA Golf Balls
By Ed Travis Given the current boom in the golf industry with the fastest growing segment of new golfers being women and juniors. Callaway’s introduction of the Big Bertha REVA, a new equipment line built specifically for women underlines the emphasis the company is placing on that portion of the golf market. Now […]