Columnist: Ed Travis
Especially for the Ladies: Callaway’s REVA Golf Balls
By Ed Travis Given the current boom in the golf industry with the fastest growing segment of new golfers being women and juniors. Callaway’s introduction of the Big Bertha REVA, a new equipment line built specifically for women underlines the emphasis the company is placing on that portion of the golf market. Now […]
Can Michael Whan Create Change in the USGA?
By Ed Travis Michael Whan recently announced he would resign as Commissioner of the LPGA Tour and last month it was announced he would replace Mike Davis as CEO of the United States Golf Association (USGA) in 2022. The USGA is facing issues that will affect the game for years to come. This […]
Bridgestone’s New e6 & e12 Golf Balls
By Ed Travis Bridgestone e6 A new version of the popular Bridgestone e6 retains the two-piece construction that produces low spin off the driver for distance and now has a thinner Surlyn cover. Since 2005, Bridgestone has found success with the e6 ball. The latest version is still targeted for players with low […]
2021 MUST HAVE Golf Equipment Items
By Ed Travis Zero Friction Stand Bag If you’re New Year’s Resolution was to lose weight and walk more on the golf course, Zero Friction has introduced a lightweight stand bag with dual strap and useful features including a six-way top to make carrying those sticks a lot easier. Getting the right carry […]
Golf Pride Introduces Concept Helix
By Ed Travis Have you ever wondered why no one has come up with an easier answer to regripping golf clubs? Golf Pride has broken the DaVinci Code and now every golfer can change their own grips. No need for a vice chuck, tape, or solvent, simply use the internal friction torque mechanism that slides inside […]
Club Sales Boom BUT the PGA Merchandise Show is a No Show!
By Ed Travis Sales of golf clubs are booming, but health considerations caused cancellation of the annual PGA Merchandise Show. Both results have been driven by effects of the COVID-19 pandemic. The social distancing requirements to reduce the spread of the virus are perfectly matched to playing golf, as people looked for “things […]
Bryson DeChambeau, Distance & the USGA
By Ed Travis On his way to a six-stroke U.S. Open victory, contrary to popular belief, Bryson DeChambeau was not the longest off the tee at Winged Foot with its narrow fairways, thick rough, and penal conditions. Amongst all the post tournament angst and hand wringing, it was overlooked that he was seventh in […]
Srixon’s Soft Feel & Soft Feel Lady Golf Balls
By Ed Travis With women being the fastest growing segment of the golf industry, Srixon has launched the 12th Generation of the Soft Feel golf ball with a two-piece ionomer cover and a complimentary model for women. Srixon’s share of the golf ball market is continueing to grow. Golf DataTech research has concluded that […]
Just for the Ladies: Big Bertha REVA Driver
By Ed Travis Callaway Golf is urging women to “unlock their inner distance” with their new Big Bertha REVA driver. This new product geared to women golfers and in born from Callaway’s belief, “If you want to hit the ball farther, you have to hit it straighter,” Of course, that is […]
Review: GolfLogix Green & Yardage Books
By ED TRAVIS GolfLogix knows that to score well you must putt well. Hitting the ball on the correct line with the proper speed is a skill honed by experience and assumes the player can see the proper line. The green reading smartphone app from GolfLogix is used by over 5 million players around […]