Columnist: Ed Travis
Review: Callaway’s New Chrome Soft & Chrome Soft X
By Ed Travis Four years can be a long time, but in golf equipment aging, it is a very long time. Four years ago, Bridgestone was riding high with a golf ball market share in the high teens, making it a strong competitor to Titleist. Callaway introduced the Chrome Soft ball and it […]
Post COVID-19: Golf Will Come Back
By ED TRAVIS One of the reasonable things to do, while watching my dog destroy the pillows on the couch, he’s bored too, or figuring out how much Worcestershire sauce to put in the pork chop marinade, is to think about what golf will look like after the stay-at-home and social distancing requirements are […]
Improved High Heat Fairway Clubs
“The most significant new technology for amateurs in the past 25 years” By Ed Travis Knuth Golf started with the simple idea of making high quality golf clubs optimized for amateur players, not professionals – the benchmark often used by other companies for their designs. The first High Heat brand metalwoods and hybrids were well received – yet when the USGA increased the allowable amount of rebound for areas of the face outside […]
USGA Distance Report: It’s All Over, But the Shouting!
By Ed Travis According to the recently released USGA and The R&A Distance Insights Report (DIR) golfers, including you, hit the ball too far and future distance increases must be stopped by “rolling back” equipment performance. The DIR effectively draws a line in the sand, but did not say what would be changed, […]
2020 Equipment Special Section: Drivers
By Ed Travis Distance sells, or more accurately, the Hope of More Distance SELLS. Every club and ball manufacturer at the PGA Show was exhibiting a new product design that would help add yards to every golfer’s game. Sophisticated materials, scientific engineering and the newest computers aid club designers in this quest for a […]
New World Handicap System
By Ed Travis The calculation of golf handicaps has gone global, with significant changes. For players in this country, however, the revised system will have minimum impact on their Indexes. The conversion to the World Handicap System will began January first in the United States and ten other countries, but will not be completed […]
Cobra SPEEDZONE Irons Teaser
By Ed Travis Preorders for the NEW Cobra SPEEDZONE Irons will not be available until January 3, 2020. Here is a preview of why you may want to mark that date on the calendar and get your order in as soon as possible. Given all the various iron designs currently on the […]
PXG: “We couldn’t help ourselves”
By Ed Travis Last spring when high-end clubmaker Parsons Xtreme Golf, or as it is better known as PXG, introduced the 0211 line of irons some thought the company may be changing its business strategy. The cast, rather than forged, 0211 line was actually priced within reach for the average golfer. At $225.00 per […]
Honma’s Newest Game Improvement Clubs-XP-1
By Ed Travis A year ago, golf industry executive Mark King former TaylorMade Golf CEO was hired as a “strategic advisor” for Honma Golf. The Japan-based golf equipment company wanted a bigger presence in the equipment industry. King has since moved on to the top spot at Taco Bell, but he left his imprint […]
Slow Play: The Problem, The European Solution, Teach Kids
Slow Play – “We Have Met the Enemy and He Is Us” By Ed Travis The topic of slow play leapt into focus on social media when Brooks Koepka, the No. 1 ranked player in the world and No. 3 ranked, Rory McIlroy, criticized the time a few of their fellow Tour players on […]