Columnist: Ed Travis
Interview with Matt Corey CEO of PGATSS
“Culture eats strategy for breakfast.” By Ed Travis Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leaned forward to make his point, “Culture eats strategy for breakfast.” In other words, all the grand plans in the world won’t work unless the company’s people are committed and feel part of the them. […]
Bridgestone is Betting on their NEW TOUR B JGR Clubs
A change at the top of Bridgestone Golf, plus a New Product Launch should get them back on track. By ED TRAVIS After a three-year absence, Dan Murphy is back as president and CEO at Bridgestone. He will try to not only bring the golf division back from its slide in golf ball sales, but also effectively market the new TOUR B JGR […]
Golf Equipment Company’s Third Quarter Economic Report
By Ed Travis There is a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is judged on interim results. If the company is in a stagnant or slow grow industry, such as golf equipment, growth only comes from […]
‘Tis the Season–Gifts for Golfers 2018
By Ed Travis Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season. Cool weather golf can […]
No Blood No Foul, Has the USGA Lost Touch?
By Ed Travis The R&A and the USGA, the co-arbiters of the Rules of Golf should be congratulated for their efforts to simplify the Rules of Golf in their most recent edition, which will take effect on January 1, 2019. However, these two organizations have missed the boat with the recent reinterpretation of Rule […]
Rose is Still a Rose Either Way
By Ed Travis Justin Rose won the FedExCup bonus of $10 million on points, despite a rather mundane three-over-par effort on the final day at the Tour Championship. Don’t ask me to explain the points system, since not even the players clearly understand it. However, in 2019, there’s a completely new and […]
Monday After Bellerive
Should the PGA Championship convert to a Match Play Format? By Ed Travis Brooks Koepka besting Tiger Woods, as well as, the rest of the field, to win the 100th PGA Championship provided great golf and wonderful competition on a demanding Bellerive golf course. It is increasingly apparent, however, that the fourth major needs something […]
Titleist Tour Soft Golf Ball Review
By Ed Travis Because of the introduction of the Titleist AVX, the new Titleist Tour Soft, a very good ball for the average golfer, has gotten lost in the shuffle While many may lament the passing of Tour Soft’s predecessors, the NXT Tour and NXT Tour S, my analysis is the new 2-piece […]
Shorter Golf Ball FACTS, Not FICTION
By Ed Travis Television commentators droning on about the prodigious length tour pros hit the golf ball and the ongoing debate about shortening the golf ball prompted me to look at actual data supplied by the PGA Tour to decide if this was a valid debate. Premise: Players with the faster swing […]
Callaway’s Rogue Driver Review
By Ed Travis Callaway Golf had a banner season last year with the Epic family and hopes to duplicate it this year with the new Rogue line. Like the Epic, Rogue has titanium bars (Jailbreak Technology) connecting the crown and the sole, which are hourglass shaped and save 25% off overall weight, when […]