Columnist: Ed Travis
Dangerously Wrong
By Ed Travis “Whilst delighted for all the players, it’s quite sad to see The Old Course of St Andrews brought to her knees by today’s ball & equipment.” This was a quote on Twitter from nine-time major champion, Gary Player referring to the low scores recorded at the Alfred Dunhill Links Championship last month. […]
Latest Trends in Golf Equipment
By: Ed Travis My crystal ball has a big crack in it, but I see two new trends worth noting in the golf club business. Both involve the development of clubs with limited appeal and at this point neither can are can’t-miss prospects. Ultra-High-End Priced Clubs First, is the appearance of ultra-high-end […]
Fuzzy Thinking, Let’s Look at the Facts
By: ED TRAVIS “Fuzzy thinking, even by well-known and respected GOLF people is still fuzzy thinking.” When the topic of, “How FAR a Golf Ball Flies,” comes up in locker rooms and 19th hole discussions. “Fuzzy Thinking” quickly results in a call to, “We must do something before the game is RUINED!” Respected icons of […]
Ten Rounds with the Tour XDream
A friend, who handles publicity for several golf equipment companies, called to say he had just taken on a new putter company and would like me to test their product. My first reaction was, “Oh goodie, another putter.” I have lost track of the number of putters I have tried over the years, many of […]