Columnist: Golf Equipment Reviews
New Ground Long Irons Made Me Throw Out My Hybrids
By Ed Travis According to Joe Jung, one of the founders of New Ground Golf, the company was formed in order to build irons for those who don’t like or can’t hit hybrids. Their initial offering consists of three long irons: a 16°1-iron, a 19° 2-iron and a 22° 3-iron. A cambered sole, […]
Shot Scope is Bringing Golf into the 21st Century
Technology has greatly enhanced the game of golf over the past 20 years – more so than any other time period in the game’s history. Trackman, Flightscope and other digital tracking systems provide accurate data to dial in every club in the bag, but these products are expensive and only used on the practice range. […]
New Golf Equipment on Display at ING Spring Conference
Greenkeepers Tees offer ‘4 Yards More’ Frank Carrol began GreenKeepers to market the first flexible golf spikes. Over the years, he has brought several additional products to market to help golfers enjoy the game more. Line M Up and Flatline, are precision golf ball alignment tools. Myball personalizes your golf ball and GreensMate is […]
Chip Better With Bridgestone Tour B XW-1 Wedges
By Ed Travis For 2019, Bridgestone Golf has introduced a new line of wedges, the Tour B XM-1 series, that produce increased spin rates for control and soft feel. Weekend golfers often are in a quandary about wedges. They don’t understand the need for precise gapping of lofts, or how to solve the […]
Stroke Lab from Odyssey: All About Controlling Distance
Distance control, not aim, is the key to becoming a good if not great putter and consistent distance can only come from a repeatable stroke. Odyssey, Callaway Golf’s putter division has the solution with their Stroke Lab putter line. According to Sean Toulon, Callaway’s senior vice president and general manager of Odyssey, “These new putters […]
TaylorMade’s New Spider X Uses Advanced Technology
By Ed Travis For over 10 years TaylorMade has made one of the game’s most popular putters and consistently leads the field as the most played model on the PGA Tour. TaylorMade Golf was pushed from the top metal wood sales by Callaway, plus they have not been successful expanding their golf ball sales […]
Interview with Matt Corey CEO of PGATSS
“Culture eats strategy for breakfast.” By Ed Travis Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leaned forward to make his point, “Culture eats strategy for breakfast.” In other words, all the grand plans in the world won’t work unless the company’s people are committed and feel part of the them. […]
Bridgestone is Betting on their NEW TOUR B JGR Clubs
A change at the top of Bridgestone Golf, plus a New Product Launch should get them back on track. By ED TRAVIS After a three-year absence, Dan Murphy is back as president and CEO at Bridgestone. He will try to not only bring the golf division back from its slide in golf ball sales, but also effectively market the new TOUR B JGR […]
‘Tis the Season–Gifts for Golfers 2018
By Ed Travis Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season. Cool weather golf can […]
Sun Mountain Travel Bags Make Every Golfer a Pro
It’s that time of year when Golfaholics get the itch to head south for warmer climates to play a few rounds of golf. Traveling often requires maneuvering through an airport obstacle course and serious golfers don’t want to be seen schlepping through terminals with a sub-standard travel bag. If your travel bag is looking a […]