By Ed Travis
When the 0211 driver was introduced in January of 2021, we questioned PXG’s pricing strategy. The titanium body, carbon fiber crown and replaceable sole weight design, normally priced at $375.00 was discounted to $245.00.
Did this mark a new and interesting trend for PXG? Were they for forsaking the ultra-priced end of the market to sell greater volume to golfers not willing to pay $500.00, or more for a single club?
The answer is now clear. PXG has lowered their pricing on their entire line.
The 2022 version of the 0211 driver is now being offered at the rock bottom price of $219.00. Even the top of the line 0311 Gen5 driver originally listed for $499.0 has been dropped by $150.00 to $349.00.
The newest 0211 version lacks the carbon fiber crown and the sole weights, but retains the adjustable hosel with a Ti412 titanium variable thickness face and Ti811 titanium body including crown. PXG says compared to the old version the 0211 creates 1.7 mph more ball speed, thus adding 4.9 yards of carry.
A part of this gain can be attributed to the lower spin of the new version, which tested below 2,600 rpm, almost 150 rpm less than the previous model.
PXG founder and CEO Bob Parsons was quoted,
“With these sticks you get far more than you pay for! These golf clubs represent a well-researched design that strips away all distractions while employing top-quality materials and advanced technologies to help make the game easier and more enjoyable for golfers across the board.”
The answer is clear, PXG has made a conscious effort to reach more golfers, by lowering the pricing on their high-quality golf clubs. Now every golfer can try the mystique of the PXG brand for themselves.
